“We Began to Focus on our packaging, and we understood that we necessary to make something that wasn’t about staying poured, but that would be eaten the best way bottle water was,” Swanson explained. “We built an ergonomic offer that consumers would wish to consume from, and launched in 2016.” https://www.slideshare.net/slideshow/customized-bottles-gable-top-pak-s-eco-smart-packaging-revolution/276037265